New product opportunity identification within the thermal solutions space for data centers
EU Mid-Size Automotive Tier 1 Supplier: The challenge
- Automotive client has a large portfolio and in-depth knowledge of thermal solutions.
- Investigate the opportunities for the client to enter the data center space with new offerings
FEV e+r: Our involvement and solution
- Baselined client’s portfolio and in-house capabilities
- Analyzed 7 different and relevant DC thermal solutions for specific systems
- Identified the three best-fit thermal solutions
- Defined the product offering per thermal solution with customer personas, business case, product requirements, and product economics
- Benchmarked 3 competitors per product area
- Analyzed gaps to market and operations needs
- Developed a GTM strategy for each product, looking into sales, partnerships, PD, business case, and KPIs
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